Objective: Create the logo and brand identity of the group.

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Challenge: Design an isotype that would land the mysticysm of the brand, as well as the technological and improvement feeling the group wanted to express.

Concept: The Abraxas concept that represents the duality of the universe and life, as well as our mission and values ​​are seen the same way reflected in the isotype of the company: The semicircle represents the solar eclipse,and the duality of elements 

The three pillars represent the most important concepts of the company: Science, technology and finally how guiding and central pillar, knowledge.

The three pillars are in continuous ascent, beyond the semicircle, as a symbol of transcendence of our limits. It is as a whole, the bird that breaks the shell.

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